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"The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's...

"The co-author of Moral Machines explores accountability challenges related to a world shaped by such technological innovations as combat drones, 3-D printers and synthetic organisms to consider how people of the near future can be protected, "--Novelist.

This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The aim of this book is to determine, define, discuss, and illustrate the big ideas that created the critical mass that produced the art and craft of contemporary graphic design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to...

"Bill Gates shares what he's learned in more than a decade of studying climate change and investing in innovations to address the problems, and sets out a vision for how the world can build the tools it needs to get to zero greenhouse gas emissions. Bill Gates explains why he cares so deeply about climate change and what makes him optimistic that the world can avoid the most dire effects of the climate crisis. Gates says, "We can work on a local,...

Products and services based on advanced technologies such as artificial intelligence and blockchain are normally considered to be for rich consumers in advanced countries. Fourth Revolution and the Bottom Four Billion demonstrates how marginalized and vulnerable groups with limited resources can also benefit from these technologies. Nir Kshetri suggests that the falling costs and the increased ease of developing and deploying applications

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"A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives--and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes readers inside the fierce competition to develop and implement this game-changing technology and dominate the future"-- Provided...

Twelve years ago, forensic anthropologist Jamie Cash survived a brutal kidnapping, torture, and rape. After years of therapy, she has made a life for herself - though one haunted by memories of her terrifying past. She finally lets herself get close to a man, FBI agent Dakota Richards, when signs start appearing that point to one frightening fact: her attacker is back and ready to finish the job he started all those years ago. Can she escape his grasp...

"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...

"Imagine it is the seventh century. As most of Europe continues its descent into a long period of intellectually dormancy, a quiet yet powerful academic revolution is erupting in another corner of the world. Over the next centuries, the geniuses of Muslim society will thrust the boundaries of knowledge forward to such a degree that their innovations still shape civilizations to this day. The staggering achievements of these men and women influenced...

Digital minimalists are the calm, happy people who can hold long conversations without furtive glances at their phones. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives. What we need is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Here Newport identifies the common...